Dr Bill Lu is the founder of Zbit Semiconductor, Inc, where he serves as the President and CEO. Zbit Semi is a fabless design house designing and developing NOR and NAND flash products and IPs.
Prior to current position, Dr. Lu was a co-founder and CEO of Nantronics Semiconductor, Inc., a fabless NOR flash design house focusing on the low density SPI NOR flash products. The company was acquired by Spansion in April 2012. He has led Nantronics through phases of fund raising, product definition and market strategy, product design and development, sales and marketing, and exit via acquisition. Dr. Lu served as the Vice President of Marketing at Spansion and General Manager of Spansion Semiconductor China (SSC) after the acquisition.
He has worked in the semiconductor industry for more than 20 years with positions at NEC, TI, Infineon, Formfactor and Micron.
For more than half of his career he has held several leadership positions in marketing and applications. Dr Lu obtained his Ph.D. in Physics at Lehigh University in Bethlehem Pennsylvania. He earned his M.S and B.S degrees at the University of Science and Technology of China (USTC).